Our Favorite Charity of Choice

One of our favorite charities is Ian’s Thumbs Up FUNd at Avera Hospital. Each year, Optimal Prime donates a portion of our profits to the FUNd. It’s one of our favorite ways to give back and help children locally and every dime of money given to Ian’s FUNd can be traced back to a way it helped support a family with medical needs. No giant CEO salaries, no tons of red tape, just helping kids and their families in need. We are all about that.

Ian Keisacker was a bubbly, energetic young man who struggled with cancer through much of his young life. In 2009, Ian was first diagnosed with brain cancer at the age of 6. He underwent treatment and had several wonderful years until he was diagnosed with a type of cancer that invaded his bone marrow. In October 2013, Ian received a bone marrow transplant. However, due to struggles with his immune system, Ian developed a brain tumor. At this point, Ian chose to come home and celebrate life. Ian gained his angel wings on December 21, 2014, at the age of 12.

He enjoyed giving back to the community and donated toys for the treasure chest in the pediatric unit. He lived life to his fullest and truly showed others to have faith, trust in God, and celebrate life. To learn more about Ian and the Ian’s Thumbs Up FUNd visit: https://www.facebook.com/IansThumbsUpFUNd/

Ian - Optimal Prime GIves Back to Charity- Ian's Thumbs Up Fund

The Fund will assist patients and their families depending on the needs identified by the Child Life Specialists and Pediatric Social workers at Avera.
This “FUN”d is designed for what Ian would want, to help the children, but also to help the families.